Course Curriculum
Section 1: Introduction | |||
Unit 1: Welcome To The Copywriting Course | 00:05:00 | ||
Unit 2: Course Overview | 00:04:00 | ||
Section 2: Introduction To Copywriting | |||
Unit 1: What Is Copywriting | 00:05:00 | ||
Unit 2: Elements Of Great Copy | 00:11:00 | ||
Unit 3: Traditional Vs Modern Copywriting | 00:04:00 | ||
Unit 4: Career Options For Copywriters | 00:12:00 | ||
Unit 5: Job Description And Responsibilities Of A Copywriter | 00:06:00 | ||
Unit 6: Copywriting Vs Content Writing: The Difference | 00:04:00 | ||
Section 3: Core Concepts Of Copywriting | |||
Unit 1: What Is A Short Form Copy | 00:03:00 | ||
Unit 2: What Is A Long Form Copy | 00:02:00 | ||
Unit 3: Types Of Tones Used For Writing Copy | 00:06:00 | ||
Unit 4: Which Types Of Tone You Should Use | 00:07:00 | ||
Unit 5: Identifying The Target Audience | 00:06:00 | ||
Unit 6: Qualities That Will Make You A Successful Copywriter | 00:06:00 | ||
Section 4: Marketing Tactics To Write Copy That Sells | |||
Unit 1: The Secret To Understand Buyer’s Mindset | 00:04:00 | ||
Unit 2: Never Make Your Copy Look Like An Ad | 00:06:00 | ||
Unit 3: 2 Second Hack To Become A Successful Copywriter | 00:05:00 | ||
Unit 4: Features Vs Benefits | 00:04:00 | ||
Unit 5: The Shocking Truth About Buyers & Customers | 00:04:00 | ||
Unit 6: So What Test | 00:05:00 | ||
Unit 7: FOMO: How To Use This Most Powerful Marketing Tool | 00:08:00 | ||
Unit 8: What’s In It For Me | 00:04:00 | ||
Unit 9: The Secret To Sell Instantly | 00:05:00 | ||
Unit 10: Leveraging The Power Of Emotions | 00:04:00 | ||
Section 5: The Copywriting Process: 9 Steps To Make It Easier For You | |||
Unit 1: Steps In The Copywriting Process | 00:08:00 | ||
Unit 2: Understand The Product | 00:06:00 | ||
Unit 3: Performing Competitor Analysis | 00:12:00 | ||
Unit 4: Create A Buyer Persona / Customer Avatar | 00:06:00 | ||
Unit 5: Writing The Copy | 00:01:00 | ||
Unit 6: Editing The Copy | 00:02:00 | ||
Unit 7: Adding Design Elements + Media | 00:07:00 | ||
Unit 8: Publish The Copy + Promotion | 00:02:00 | ||
Unit 9: Checking The Conversion From Copy – Measuring Results | 00:03:00 | ||
Section 6: Copywriting Formulas | |||
Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
Unit 2: Storytelling: Best Tool For Converting Readers Into Buyers | 00:05:00 | ||
Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
Section 7: Headlines | |||
Unit 1: Section Introduction | 00:01:00 | ||
Unit 2: Intro To Headlines | 00:07:00 | ||
Unit 3: Importance Of Headlines | 00:03:00 | ||
Unit 4: Formula To Write Amazing Headlines (Everytime) | 00:09:00 | ||
Unit 5: How To Use This Formula (With Examples) | 00:02:00 | ||
Unit 6: Free Tool To Create Attractive Headlines | 00:03:00 | ||
Unit 7: Practice Exercise | 00:01:00 | ||
Section 8: 6 Hacks To Write Headlines That Readers Cannot Resist | |||
Unit 1: Section Intro | 00:02:00 | ||
Unit 2: Headline Hack # 1 | 00:01:00 | ||
Unit 3: Headline Hack # 2 | 00:02:00 | ||
Unit 4: Headline Hack # 3 | 00:02:00 | ||
Unit 5: Headline Hack # 4 | 00:04:00 | ||
Unit 6: Headline Hack # 5 | 00:02:00 | ||
Unit 7: Headline Hack # 6 | 00:03:00 | ||
Unit 8: Quick Recap | 00:01:00 | ||
Section 9: Creating The Copy | |||
Unit 1: Creating Call To Actions (CTA) That Reader’s Cannot Resist | 00:04:00 | ||
Unit 2: Focus On The Customer | 00:06:00 | ||
Unit 3: How To Write A Conversational Copy | 00:03:00 | ||
Section 10: Hacks & Tips | |||
Unit 1: Collect Winning Pieces | 00:04:00 | ||
Unit 2: 3 Extremely Powerful Words That You Must Use In A Copy | 00:02:00 | ||
Unit 3: Using Customer’s Words | 00:05:00 | ||
Section 11: Practice Exercises | |||
Unit 1: Recreate Ads | 00:01:00 | ||
Unit 2: Record Your Copy | 00:02:00 | ||
Section 12: Conclusion | |||
Unit 1: Conclusion | 00:01:00 | ||
Resources | |||
Resources – Copywriting Level 4 Diploma | 00:00:00 | ||
Assignment | |||
Assignment – Copywriting Level 4 | 00:00:00 |
Review