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Overview

Copywriting Level 4 Course is yet another “Teacher’s Choice” course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Copywriting Level 4 Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills.

Consisting of several modules, the course teaches you everything you need to succeed in this profession.

The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website.

Why Choose Teachers Training

Some of our website features are:

Entry Requirements

No formal entry requirements. You need to have:

Certification

CPD Certification from The Teachers Training

Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish.

  • You can get your digital certificate (PDF) for £4.99 only
  • Hard copy certificates are also available, and you can get one for only £10.99
  • You can get both PDF and Hard copy certificates for just £12.99!

The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs.

Course Curriculum

Section 1: Introduction
Unit 1: Welcome To The Copywriting Course 00:05:00
Unit 2: Course Overview 00:04:00
Section 2: Introduction To Copywriting
Unit 1: What Is Copywriting 00:05:00
Unit 2: Elements Of Great Copy 00:11:00
Unit 3: Traditional Vs Modern Copywriting 00:04:00
Unit 4: Career Options For Copywriters 00:12:00
Unit 5: Job Description And Responsibilities Of A Copywriter 00:06:00
Unit 6: Copywriting Vs Content Writing: The Difference 00:04:00
Section 3: Core Concepts Of Copywriting
Unit 1: What Is A Short Form Copy 00:03:00
Unit 2: What Is A Long Form Copy 00:02:00
Unit 3: Types Of Tones Used For Writing Copy 00:06:00
Unit 4: Which Types Of Tone You Should Use 00:07:00
Unit 5: Identifying The Target Audience 00:06:00
Unit 6: Qualities That Will Make You A Successful Copywriter 00:06:00
Section 4: Marketing Tactics To Write Copy That Sells
Unit 1: The Secret To Understand Buyer’s Mindset 00:04:00
Unit 2: Never Make Your Copy Look Like An Ad 00:06:00
Unit 3: 2 Second Hack To Become A Successful Copywriter 00:05:00
Unit 4: Features Vs Benefits 00:04:00
Unit 5: The Shocking Truth About Buyers & Customers 00:04:00
Unit 6: So What Test 00:05:00
Unit 7: FOMO: How To Use This Most Powerful Marketing Tool 00:08:00
Unit 8: What’s In It For Me 00:04:00
Unit 9: The Secret To Sell Instantly 00:05:00
Unit 10: Leveraging The Power Of Emotions 00:04:00
Section 5: The Copywriting Process: 9 Steps To Make It Easier For You
Unit 1: Steps In The Copywriting Process 00:08:00
Unit 2: Understand The Product 00:06:00
Unit 3: Performing Competitor Analysis 00:12:00
Unit 4: Create A Buyer Persona / Customer Avatar 00:06:00
Unit 5: Writing The Copy 00:01:00
Unit 6: Editing The Copy 00:02:00
Unit 7: Adding Design Elements + Media 00:07:00
Unit 8: Publish The Copy + Promotion 00:02:00
Unit 9: Checking The Conversion From Copy – Measuring Results 00:03:00
Section 6: Copywriting Formulas
Unit 1: AIDA: The 4 Step Formula 00:05:00
Unit 2: Storytelling: Best Tool For Converting Readers Into Buyers 00:05:00
Unit 3: 3 STEP Formula: PAS 00:06:00
Section 7: Headlines
Unit 1: Section Introduction 00:01:00
Unit 2: Intro To Headlines 00:07:00
Unit 3: Importance Of Headlines 00:03:00
Unit 4: Formula To Write Amazing Headlines (Everytime) 00:09:00
Unit 5: How To Use This Formula (With Examples) 00:02:00
Unit 6: Free Tool To Create Attractive Headlines 00:03:00
Unit 7: Practice Exercise 00:01:00
Section 8: 6 Hacks To Write Headlines That Readers Cannot Resist
Unit 1: Section Intro 00:02:00
Unit 2: Headline Hack # 1 00:01:00
Unit 3: Headline Hack # 2 00:02:00
Unit 4: Headline Hack # 3 00:02:00
Unit 5: Headline Hack # 4 00:04:00
Unit 6: Headline Hack # 5 00:02:00
Unit 7: Headline Hack # 6 00:03:00
Unit 8: Quick Recap 00:01:00
Section 9: Creating The Copy
Unit 1: Creating Call To Actions (CTA) That Reader’s Cannot Resist 00:04:00
Unit 2: Focus On The Customer 00:06:00
Unit 3: How To Write A Conversational Copy 00:03:00
Section 10: Hacks & Tips
Unit 1: Collect Winning Pieces 00:04:00
Unit 2: 3 Extremely Powerful Words That You Must Use In A Copy 00:02:00
Unit 3: Using Customer’s Words 00:05:00
Section 11: Practice Exercises
Unit 1: Recreate Ads 00:01:00
Unit 2: Record Your Copy 00:02:00
Section 12: Conclusion
Unit 1: Conclusion 00:01:00
Resources
Resources – Copywriting Level 4 Diploma 00:00:00
Assignment
Assignment – Copywriting Level 4 00:00:00
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