Course Curriculum
| Section 1: Introduction | |||
| Welcome & Course Overview | 00:03:00 | ||
| Section 2: Lessons on Persuasive Communication | |||
| Moving from an Informative to Persuasive Message | 00:04:00 | ||
| Tailoring Your Message to Specific Listeners | 00:04:00 | ||
| Increasing Your Identification with Listeners | 00:06:00 | ||
| Your Credibility as a Speaker (Ethos) | 00:03:00 | ||
| How to Communicating Your Competence | 00:06:00 | ||
| How to Communicate Your Character | 00:03:00 | ||
| How to Communicate Your Goodwill | 00:04:00 | ||
| Appealing to Listeners’ Emotions (Pathos) | 00:02:00 | ||
| How to Tell Stories to Appeal to Listeners’ Emotions | 00:06:00 | ||
| How to Use Creative Language to Add Impact | 00:07:00 | ||
| How to Use Your Emotions: Emotional Contagion | 00:03:00 | ||
| Appealing to Listeners’ Minds (Logos) | 00:02:00 | ||
| Practical Ways to Appeal to Listeners’ Minds | 00:08:00 | ||
| How to Design Your Overall Message for Maximum Persuasion | 00:06:00 | ||
| How to Hook Your Listeners | 00:04:00 | ||
| How to Show Listeners the Real Problem that Needs to be Fixed | 00:04:00 | ||
| How to Explain Your Solution Clearly | 00:05:00 | ||
| How to Help Listeners Visualize the Benefits of Your Solution | 00:05:00 | ||
| How to Explain the Potential Downside to Stay Ethical & Maintain Credibility | 00:05:00 | ||
| How to Make Your “Ask” the Easy Way | 00:07:00 | ||
| Putting it All Into Practice (Application, Review, and Template Walk-Through) | 00:07:00 | ||
| Wrap Up & Next Steps | 00:01:00 | ||
| Assignment | |||
| Assignment – The Art of Persuasive Communication | 00:00:00 | ||
Review





