Course Curriculum
Increase Your Sales Through a Profitable Pricing Strategy | |||
Section 01: Creating a Unique Competitive Advantage | |||
Pricing Strategy Overview | 00:03:00 | ||
What Price Communicates | 00:05:00 | ||
Scenario-Based Pricing | 00:02:00 | ||
Types of Pricing Strategies | 00:02:00 | ||
What Investors are Looking for in Your Pricing Strategy | 00:02:00 | ||
Test Your Pricing | 00:01:00 | ||
The 3 Pricing Models | 00:03:00 | ||
Guess The Pricing Model | 00:03:00 | ||
Examples of Pricing Models | 00:01:00 | ||
Case Study: T-Shirt Pricing | 00:02:00 | ||
Section 02: Create a Profitable Pricing Strategy - Competition and Margins | |||
Common Pricing Strategy Mistakes | 00:02:00 | ||
5 Key Steps to Pricing Strategy | 00:01:00 | ||
Researching Your Market | 00:05:00 | ||
Case Study: Researching the Competition | 00:03:00 | ||
Know Your Margins | 00:10:00 | ||
Average Industry Margins | 00:02:00 | ||
Section 03: Create a Profitable Pricing Strategy - Price Influencers | |||
Pricing Influencers Explained | 00:02:00 | ||
Pricing Variable 1 – Competition | 00:01:00 | ||
Pricing Variable 2 – Demand | 00:02:00 | ||
Pricing Variable 3 – First of a Kind | 00:02:00 | ||
Pricing Variable 4 – Uniqueness | 00:03:00 | ||
Pricing Variable 5 – Scarcity | 00:02:00 | ||
Pricing Variable 6 – Quality | 00:03:00 | ||
Pricing Variable 7 – Margin | 00:02:00 | ||
Pricing Variable 8 – Customer Perception of Value | 00:02:00 | ||
Scoring Your Pricing Influencers | 00:04:00 | ||
Section 04: Create a Profitable Pricing Strategy - Pricing Models | |||
Cost-Based Pricing Pros and Cons | 00:03:00 | ||
Market-Based Pricing Pros and Cons | 00:04:00 | ||
Value-Based Pricing Pros and Cons | 00:05:00 | ||
Choosing a Pricing Model | 00:02:00 | ||
Common Mistakes in Pricing | 00:02:00 | ||
Setting Your Price: Case Study | 00:03:00 | ||
Support Materials | |||
Resource – Increase Your Sales Through a Profitable Pricing Strategy | 00:00:00 |
Review