Course Curriculum
| Introduction | |||
| What it means to define and segment competition | 00:05:00 | ||
| Defining and Tracking Your Competition | |||
| Indirect Competition | 00:04:00 | ||
| Wallet Share | 00:03:00 | ||
| The Competitive Binder | 00:05:00 | ||
| You must have competition | 00:04:00 | ||
| Too much competition? | 00:03:00 | ||
| Case Study | |||
| Nutrition Bar Market Case Study | 00:05:00 | ||
| Workshop | |||
| Workshop – Define and Segment Your Competition | 00:04:00 | ||
| Additional Materials | |||
| Resource – Find Out How to Define and Segment Your Competition | 00:00:00 | ||
Review





