Course Curriculum
| Section 01: Define and Segment Your Competition | |||
| What it means to define and segment competition | 00:05:00 | ||
| Indirect Competition | 00:04:00 | ||
| Wallet Share | 00:03:00 | ||
| The Competitive Binder | 00:05:00 | ||
| You must have competition | 00:04:00 | ||
| Too much competition? | 00:03:00 | ||
| Nutrition Bar Market Case Study | 00:05:00 | ||
| Workshop – Define and Segment Your Competition | 00:04:00 | ||
| Section 02: Build a Compelling Competitive Matrix | |||
| Competitive Matrix Explained | 00:06:00 | ||
| Part 1 – Determining Your Strengths | 00:05:00 | ||
| Scoring Your Strengths | 00:05:00 | ||
| Express the Top 2 in a Range | 00:02:00 | ||
| Part 2 – Select Your Competitors | 00:02:00 | ||
| Part 3- Evaluate and Plot Your Competitors | 00:01:00 | ||
| Workshop – Building Your Competitive Matrix | 00:04:00 | ||
| Section 03: Create a Unique Competitive Advantage | |||
| Unique Competitive Advantage Explained | 00:05:00 | ||
| Unique Competitive Advantage – Company Examples | 00:03:00 | ||
| How to Determine Your Unique Competitive Advantage | 00:01:00 | ||
| Step 1 – Evaluate Your Strengths | 00:02:00 | ||
| Step 2 – Evaluate Your Competitive Landscape | 00:03:00 | ||
| Step 3 – Identify Your Unique Competitive Advantage | 00:04:00 | ||
| Step 4 – Test Your Unique Competitive Advantage | 00:02:00 | ||
| Common Mistakes | 00:02:00 | ||
| Workshop – Unique Competitive Advantage in Action | 00:03:00 | ||
Review





