Course Curriculum
| Introduction | |||
| Characteristics of Unique Value Propositions | 00:02:00 | ||
| Unique Value Proposition Explained | |||
| Types of Customer Benefits UVPs Express | 00:04:00 | ||
| Examples of Unique Value Propositions | 00:01:00 | ||
| What Investors Are Looking For | 00:01:00 | ||
| Value Proposition vs. Competitive Advantage | 00:02:00 | ||
| Create Your Unique Value Proposition | |||
| Understand Your Competitor’s Unique Value Proposition | 00:03:00 | ||
| Streaming Services Example | 00:02:00 | ||
| The Value Proposition Framework | 00:01:00 | ||
| Step 1 – Brainstorming | 00:07:00 | ||
| Step 2 – Create a Value Proposition List | 00:01:00 | ||
| Step 3 – Determine Uniqueness | 00:03:00 | ||
| Step 4 – Prioritize Top Value Propositions | 00:02:00 | ||
| Step 5 – Tell a Story | 00:04:00 | ||
| Common Mistakes | 00:01:00 | ||
| Workshop | |||
| Workshop – Build Your Unique Value Proposition | 00:04:00 | ||
| Support Materials | |||
| Resource – The Art of Building a Compelling Unique Value Proposition | 00:00:00 | ||
Review





