Course Curriculum
Introduction | |||
Characteristics of Unique Value Propositions | 00:02:00 | ||
Unique Value Proposition Explained | |||
Types of Customer Benefits UVPs Express | 00:04:00 | ||
Examples of Unique Value Propositions | 00:01:00 | ||
What Investors Are Looking For | 00:01:00 | ||
Value Proposition vs. Competitive Advantage | 00:02:00 | ||
Create Your Unique Value Proposition | |||
Understand Your Competitor’s Unique Value Proposition | 00:03:00 | ||
Streaming Services Example | 00:02:00 | ||
The Value Proposition Framework | 00:01:00 | ||
Step 1 – Brainstorming | 00:07:00 | ||
Step 2 – Create a Value Proposition List | 00:01:00 | ||
Step 3 – Determine Uniqueness | 00:03:00 | ||
Step 4 – Prioritize Top Value Propositions | 00:02:00 | ||
Step 5 – Tell a Story | 00:04:00 | ||
Common Mistakes | 00:01:00 | ||
Workshop | |||
Workshop – Build Your Unique Value Proposition | 00:04:00 | ||
Support Materials | |||
Resource – The Art of Building a Compelling Unique Value Proposition | 00:00:00 |
Review