Course Curriculum
Introduction | |||
Market Sizing Explained | 00:02:00 | ||
The Market Funnel Framework | |||
The Market Funnel Framework Described | 00:04:00 | ||
Define Your Market | |||
How Broadly Should You Define Your Market? | 00:02:00 | ||
Methods to Defining a Market | 00:02:00 | ||
Market Definition Walk-Through: Skincare | 00:04:00 | ||
Market Definition Walk-Through: Microbrewing | 00:01:00 | ||
How to Size Your Market | |||
TAM, SAM, and SOM | 00:06:00 | ||
How Investors View Your Business | 00:03:00 | ||
Sizing Your Market Walk-Through: Skincare | 00:06:00 | ||
Workshop | |||
Workshop – Defining and Sizing Your Market Walk-Through | 00:03:00 | ||
Support Materials | |||
Resource – Step-by-Step Guide to Defining and Sizing Your Market | 00:00:00 |
Review