Course Curriculum
| Introduction | |||
| Market Sizing Explained | 00:02:00 | ||
| The Market Funnel Framework | |||
| The Market Funnel Framework Described | 00:04:00 | ||
| Define Your Market | |||
| How Broadly Should You Define Your Market? | 00:02:00 | ||
| Methods to Defining a Market | 00:02:00 | ||
| Market Definition Walk-Through: Skincare | 00:04:00 | ||
| Market Definition Walk-Through: Microbrewing | 00:01:00 | ||
| How to Size Your Market | |||
| TAM, SAM, and SOM | 00:06:00 | ||
| How Investors View Your Business | 00:03:00 | ||
| Sizing Your Market Walk-Through: Skincare | 00:06:00 | ||
| Workshop | |||
| Workshop – Defining and Sizing Your Market Walk-Through | 00:03:00 | ||
| Support Materials | |||
| Resource – Step-by-Step Guide to Defining and Sizing Your Market | 00:00:00 | ||
Review





