Course Curriculum
The Rise of Social Media | |||
Marketing and Social Media | 00:25:00 | ||
The Growth of Social Media | 00:10:00 | ||
Conducting Market Analysis | |||
Conducting Market Analysis | 00:16:00 | ||
Auditing Social Media | |||
Auditing Social Media | 00:26:00 | ||
Setting Goals and Selecting Platforms | |||
Corporate Culture and Social Media | 00:12:00 | ||
Social Media Goals vs. Business Goals | 00:10:00 | ||
Types of Social Media Platforms | 00:08:00 | ||
Creating the Social Media Policy | |||
The Social Media Policy | 00:40:00 | ||
Creative Commons | 00:21:00 | ||
Integrating Marketing Strategies | |||
Brand Marketing | 00:27:00 | ||
Keyword Selection | 00:17:00 | ||
Developing Effective Content | |||
Content Marketing on Social Media | 00:26:00 | ||
Content Development | 00:23:00 | ||
Understanding the Popular Platforms | |||
Understanding the Popular Platforms | 03:35:00 | ||
Launching Successful Campaigns | |||
Traditional Website Advertising | 00:37:00 | ||
Social Media Documentation and Schedules | 00:29:00 | ||
Project Management Software | 00:39:00 |
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