Course Curriculum
Module 01: Basics of Marketing | |||
Basics of Marketing | 00:48:00 | ||
Module 02: The Marketing Process | |||
The Marketing Process | 00:51:00 | ||
Module 03: Strategic Marketing | |||
Strategic Marketing | 01:13:00 | ||
Module 04: Marketing Environment | |||
Marketing Environment | 00:31:00 | ||
Module 05: Market Segmentations | |||
Market Segmentations | 00:54:00 | ||
Module 06: Consumer Buying Behaviour | |||
Consumer Buying Behaviour | 01:14:00 | ||
Module 07: Business Markets and Buying Behaviour | |||
Business Markets and Buying Behaviour | 00:54:00 | ||
Module 08: Marketing Research | |||
Marketing Research | 00:50:00 | ||
Module 09: Product Strategy | |||
Product Strategy | 00:57:00 | ||
Module 10: Branding Strategy | |||
Branding Strategy | 00:41:00 | ||
Module 11: Product Life Cycle | |||
Product Life Cycle | 00:35:00 | ||
Module 12: Pricing Strategy | |||
Pricing Strategy | 01:17:00 | ||
Module 13: Marketing Channels | |||
Marketing Channels | 01:18:00 | ||
Module 14: Integrated Marketing Communications | |||
Integrated Marketing Communications | 01:02:00 | ||
Module 15: Advertising and Sales Promotion | |||
Advertising and Sales Promotion | 01:03:00 | ||
Module 16: Personal Selling and Public Relations | |||
Personal Selling and Public Relations | 01:16:00 | ||
Module 17: Direct and Digital Marketing | |||
Direct and Digital Marketing | 00:56:00 |
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