Course Curriculum
| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:48:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:51:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:13:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:31:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:54:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:14:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:54:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:50:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:57:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:41:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:35:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:17:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:18:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:02:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:03:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:16:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 00:56:00 | ||
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