Course Curriculum
| Introduction | |||
| Positioning is about Your Customer’s Point of View | 00:08:00 | ||
| Positioning for Success | |||
| What Investors Are Looking for | 00:02:00 | ||
| Ben and Jerry’s Case Study | 00:02:00 | ||
| Keys to Success | 00:03:00 | ||
| The Positioning Framework | |||
| The Positioning Framework Overview | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 1 | 00:05:00 | ||
| Step 1 – Create Meaningful Attributes – Part 2 | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 3 | 00:05:00 | ||
| Viking Cruises – Case Study | 00:02:00 | ||
| Step 2 – Custom Attributes | 00:04:00 | ||
| Step 3- Evaluate / Rank Attributes | 00:04:00 | ||
| Step 4 – Evaluating Positioning Rankings | 00:03:00 | ||
| Step 5 – Positioning of Your Attributes | 00:02:00 | ||
| Step 6 – Your Positioning Statement | 00:04:00 | ||
| Common Mistakes | 00:02:00 | ||
| Workshop | |||
| Workshop – Position Your Product or Service in Action | 00:03:00 | ||
| Support Materials | |||
| Resource – Fundamentals to Building a Powerful Positioning Strategy | 00:00:00 | ||
Review





