Course Curriculum
Introduction | |||
Positioning is about Your Customer’s Point of View | 00:08:00 | ||
Positioning for Success | |||
What Investors Are Looking for | 00:02:00 | ||
Ben and Jerry’s Case Study | 00:02:00 | ||
Keys to Success | 00:03:00 | ||
The Positioning Framework | |||
The Positioning Framework Overview | 00:06:00 | ||
Step 1 – Create Meaningful Attributes – Part 1 | 00:05:00 | ||
Step 1 – Create Meaningful Attributes – Part 2 | 00:06:00 | ||
Step 1 – Create Meaningful Attributes – Part 3 | 00:05:00 | ||
Viking Cruises – Case Study | 00:02:00 | ||
Step 2 – Custom Attributes | 00:04:00 | ||
Step 3- Evaluate / Rank Attributes | 00:04:00 | ||
Step 4 – Evaluating Positioning Rankings | 00:03:00 | ||
Step 5 – Positioning of Your Attributes | 00:02:00 | ||
Step 6 – Your Positioning Statement | 00:04:00 | ||
Common Mistakes | 00:02:00 | ||
Workshop | |||
Workshop – Position Your Product or Service in Action | 00:03:00 | ||
Support Materials | |||
Resource – Fundamentals to Building a Powerful Positioning Strategy | 00:00:00 |
Review