Course Curriculum
| Excel at Marketing Through a Well-Defined Marketing Strategy | |||
| Section 01: Create Well-Defined Marketing Objectives | |||
| Marketing Plan Objectives | 00:07:00 | ||
| Aligning Your Marketing Objectives | 00:06:00 | ||
| Guidelines for Creating Marketing Objectives | 00:02:00 | ||
| Types of Objectives | 00:08:00 | ||
| Workshop – Create Your Marketing Objectives | 00:02:00 | ||
| Section 02: Marketing Programs that Power Customer Acquisition | |||
| Marketing Programs Explained | 00:01:00 | ||
| What types of marketing programs are best for your business? | 00:03:00 | ||
| Your Website | 00:05:00 | ||
| SEO | 00:05:00 | ||
| Advertising Online | 00:09:00 | ||
| Print Advertising | 00:03:00 | ||
| Press Relations | 00:06:00 | ||
| Social Media | 00:05:00 | ||
| 00:06:00 | |||
| Content Marketing | 00:06:00 | ||
| Trade Shows | 00:06:00 | ||
| Retention Marketing | 00:05:00 | ||
| Additional Marketing Programs | 00:04:00 | ||
| Section 03: Thought Leadership That Drives Customer Acquisition | |||
| Thought Leadership Explained | 00:02:00 | ||
| Stand Out with Thought Leadership | 00:01:00 | ||
| Why Thought Leadership Matters | 00:05:00 | ||
| Thought Leadership Programs | 00:10:00 | ||
| Workshop: Create Your Thought Leadership Strategy | 00:02:00 | ||
| Section 04: Create a Strategic Marketing Plan That Drives Action | |||
| Strategic Marketing Plan Explained | 00:01:00 | ||
| Choosing a Marketing Program | 00:13:00 | ||
| Case Study: Product and Services Businesses | 00:05:00 | ||
| Evaluate Your Marketing Mix | 00:05:00 | ||
| Objectives, Tactics, and Assumptions about your marketing program | 00:09:00 | ||
| Common Mistakes | 00:03:00 | ||
| Workshop: Create Your Marketing Action Plan | 00:04:00 | ||
| Support Materials | |||
| Resource – Excel at Marketing Through a Well Defined Marketing Strategy | 00:00:00 | ||
Review





