Course Curriculum
Excel at Marketing Through a Well-Defined Marketing Strategy | |||
Section 01: Create Well-Defined Marketing Objectives | |||
Marketing Plan Objectives | 00:07:00 | ||
Aligning Your Marketing Objectives | 00:06:00 | ||
Guidelines for Creating Marketing Objectives | 00:02:00 | ||
Types of Objectives | 00:08:00 | ||
Workshop – Create Your Marketing Objectives | 00:02:00 | ||
Section 02: Marketing Programs that Power Customer Acquisition | |||
Marketing Programs Explained | 00:01:00 | ||
What types of marketing programs are best for your business? | 00:03:00 | ||
Your Website | 00:05:00 | ||
SEO | 00:05:00 | ||
Advertising Online | 00:09:00 | ||
Print Advertising | 00:03:00 | ||
Press Relations | 00:06:00 | ||
Social Media | 00:05:00 | ||
00:06:00 | |||
Content Marketing | 00:06:00 | ||
Trade Shows | 00:06:00 | ||
Retention Marketing | 00:05:00 | ||
Additional Marketing Programs | 00:04:00 | ||
Section 03: Thought Leadership That Drives Customer Acquisition | |||
Thought Leadership Explained | 00:02:00 | ||
Stand Out with Thought Leadership | 00:01:00 | ||
Why Thought Leadership Matters | 00:05:00 | ||
Thought Leadership Programs | 00:10:00 | ||
Workshop: Create Your Thought Leadership Strategy | 00:02:00 | ||
Section 04: Create a Strategic Marketing Plan That Drives Action | |||
Strategic Marketing Plan Explained | 00:01:00 | ||
Choosing a Marketing Program | 00:13:00 | ||
Case Study: Product and Services Businesses | 00:05:00 | ||
Evaluate Your Marketing Mix | 00:05:00 | ||
Objectives, Tactics, and Assumptions about your marketing program | 00:09:00 | ||
Common Mistakes | 00:03:00 | ||
Workshop: Create Your Marketing Action Plan | 00:04:00 | ||
Support Materials | |||
Resource – Excel at Marketing Through a Well Defined Marketing Strategy | 00:00:00 |
Review