Course Curriculum
Section 01: Define and Segment Your Competition | |||
What it means to define and segment competition | 00:05:00 | ||
Indirect Competition | 00:04:00 | ||
Wallet Share | 00:03:00 | ||
The Competitive Binder | 00:05:00 | ||
You must have competition | 00:04:00 | ||
Too much competition? | 00:03:00 | ||
Nutrition Bar Market Case Study | 00:05:00 | ||
Workshop – Define and Segment Your Competition | 00:04:00 | ||
Section 02: Build a Compelling Competitive Matrix | |||
Competitive Matrix Explained | 00:06:00 | ||
Part 1 – Determining Your Strengths | 00:05:00 | ||
Scoring Your Strengths | 00:05:00 | ||
Express the Top 2 in a Range | 00:02:00 | ||
Part 2 – Select Your Competitors | 00:02:00 | ||
Part 3- Evaluate and Plot Your Competitors | 00:01:00 | ||
Workshop – Building Your Competitive Matrix | 00:04:00 | ||
Section 03: Create a Unique Competitive Advantage | |||
Unique Competitive Advantage Explained | 00:05:00 | ||
Unique Competitive Advantage – Company Examples | 00:03:00 | ||
How to Determine Your Unique Competitive Advantage | 00:01:00 | ||
Step 1 – Evaluate Your Strengths | 00:02:00 | ||
Step 2 – Evaluate Your Competitive Landscape | 00:03:00 | ||
Step 3 – Identify Your Unique Competitive Advantage | 00:04:00 | ||
Step 4 – Test Your Unique Competitive Advantage | 00:02:00 | ||
Common Mistakes | 00:02:00 | ||
Workshop – Unique Competitive Advantage in Action | 00:03:00 |
Review