Course Curriculum
| Section 01 | |||
| 1.1 Introduction | 00:02:00 | ||
| 1.2 Why Do People Buy? | 00:05:00 | ||
| Section 02 | |||
| 2.1 Standout as a Business Owner | 00:03:00 | ||
| 2.2. Hybrid Model | 00:01:00 | ||
| 2.3. Character Typology | 00:04:00 | ||
| 2.4 Ikigai | 00:02:00 | ||
| 2.5. BHAG | 00:02:00 | ||
| Section 03 | |||
| 3.1 Values | 00:08:00 | ||
| 3.2 Abilities | 00:04:00 | ||
| 3.3 Mission | 00:08:00 | ||
| 3.4 Vision | 00:03:00 | ||
| 3.5 How to Use Mission and Vision | 00:03:00 | ||
| Section 04 | |||
| 4.1. What are Archetypes | 00:04:00 | ||
| 4.2. Paradise Archetypes | 00:06:00 | ||
| 4.3. Structure Bringer Archetypes | 00:07:00 | ||
| 4.4. Connection Seeker Archetypes | 00:06:00 | ||
| 4.5. Mark Leaver Archetypes | 00:06:00 | ||
| Section 05 | |||
| 5.1. Importance of Naming | 00:06:00 | ||
| 5.2. Basic Naming Approaches | 00:05:00 | ||
| 5.3. Special Circumstances on Naming | 00:04:00 | ||
| 5.4. Naming for Solopreneurs | 00:03:00 | ||
| 5.5. Brand Architecture | 00:06:00 | ||
| Section 06 | |||
| 6.1. The Importance of Storytelling | 00:02:00 | ||
| 6.2. How to Write and Use a Brand Story | 00:09:00 | ||
| Section 07 | |||
| 7.1. What is a Visual Identity | 00:03:00 | ||
| 7.2. Visual Identity Booklet | 00:05:00 | ||
| 7.3. Working with a designer and Final Notes | 00:06:00 | ||
| Resource | |||
| Resource – Branding Fundamentals for New Business | 00:00:00 | ||
Review





