Course Curriculum
Section 1: Introduction | |||
Unit 1: Welcome to the Course | 00:08:00 | ||
Unit 2: Course Overview | 00:09:00 | ||
Section 2: Basics of Content Writing | |||
Unit 1: An Introduction to Content Writing | 00:02:00 | ||
Unit 2: Origin & Need of Content Writing | 00:06:00 | ||
Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This) | 00:04:00 | ||
Unit 4: Career in Content Writing: What to Expect | 00:13:00 | ||
Unit 5: Types of Content | 00:07:00 | ||
Unit 6: Difference Between Content Writing, Content Marketing & Copywriting | 00:05:00 | ||
Section 3: Content Marketing | |||
Unit 1: What is Content Marketing and Why it is Essential | 00:05:00 | ||
Unit 2: Creating A Solid Marketing Plan to Promote Content | 00:05:00 | ||
Unit 3: Understanding Marketing Principles | 00:03:00 | ||
Unit 4: Identifying Target Audience | 00:06:00 | ||
Unit 5: What is Buyer Persona and How You Can Create it | 00:06:00 | ||
Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales | 00:06:00 | ||
Section 4: Copywriting | |||
Unit 1: What is Copywriting and How it is Different from Content Writing | 00:04:00 | ||
Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps | 00:05:00 | ||
Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention | 00:04:00 | ||
Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales | 00:04:00 | ||
Unit 5: How to Write a Sales Copy ( With Example) | 00:05:00 | ||
Section 5: Content Writing Simplified | |||
Unit 1: Writing Principles | 00:07:00 | ||
Unit 2: Number 1 Tactic to Write Awesome Content | 00:03:00 | ||
Unit 3: Steps to Write Engaging Content | 00:03:00 | ||
Unit 4: Free Tool for Editing & Proofreading Content | 00:01:00 | ||
Section 6: Optimising Content for SEO (Search Engine Optimisation) | |||
Unit 1: What is SEO | 00:04:00 | ||
Unit 2: Using on Page SEO For Optimising Content | 00:03:00 | ||
Unit 3: Using Off Page SEO For Optimising Content | 00:03:00 | ||
Unit 4: Write SEO Friendly Content In 4 Easy Steps | 00:07:00 | ||
Unit 5: Types of Keywords | 00:08:00 | ||
Unit 6: Which Type of Keywords You Should Choose | 00:01:00 | ||
Section 7: Content Promotion | |||
Unit 1: Why its Essential to Promote Content | 00:09:00 | ||
Unit 2: Effective Channels to Promote Your Content | 00:06:00 | ||
Section 8: Tips to Become a Successful Writer | |||
Unit 1: Practical Tips to Overcome Challenges in Your Career | 00:11:00 | ||
Unit 2: Qualities of a Successful Content Writer | 00:11:00 | ||
Unit 3: 9 Serious Mistakes to Avoid as a Writer | 00:05:00 | ||
Section 9: Blog Post Writing | |||
Unit 1: 8 Simple Steps to Write Awesome Blog Post | 00:06:00 | ||
Unit 2: How to Optimise Blog Post for Ranking in Search Engines | 00:05:00 | ||
Section 10: Conclusion | |||
Unit 1: Conclusion | 00:02:00 | ||
Resources | |||
Resources – Advanced Certificate in Content Writing | 00:00:00 | ||
Assignment | |||
Assignment – Advanced Certificate in Content Writing | 00:00:00 |
Review